Capitalizing on the MMA Fitness Boom
Jim Graden gives an overview of the many ways the Ultimate Body Challenge (UBC) will help you capitalize on the MMA Fitness Boom. By putting in this very structured program you will be able to attract both the weightloss AND the fitness market for long term success.
People Want Results
The history of martial arts fitness and how the MMA has done a great job of showing the athletes training, which has spurred the excitement of people wanting to participate. They want to be in the shape of the fighters, just not grounded and pounded while doing it. The UBC is a complete program with end results in mind. People are looking for results and the UBC guarantees fitness results.
Attract Both Markets: Fitness and Weight Loss
Jim talks about how you can sustain long term growth in your martial arts fitness program by offering MMA style fitness classes that appeal to both the hard core fitness crowd who jump on the latest, hottest thing in fitness AND the weight loss crowd who are looking more for guidance, accountability and a fun group of people to train with.
It's All in the Marketing
Have the success of the P90X at your facility. UBC has the same concept and element of the P90X but people will come into your facility and find guidance, support and people to train with. It’s all in the marketing. You can attract everybody because the UBC has a heavy bag workout and resistance training just like the MMA fighters. From the mixed martial artists to the mother of three who hasn't worked out in three years, the UBC appeals to anybody who wants to get into great shape in just 10 short weeks.
About Jim Graden
Seminole, Florida’s Jim Graden is internationally recognized as a martial arts fitness pioneer. Jim developed Cardio Karate, the NAPMA Fitness Kickboxing Certification, the Ultimate Body Challenge (UBC), and UBC for Kids, making him a leader in the martial arts fitness industry for the past 15 years. His UBC program is in its 10th year and has been licensed in over 500 schools worldwide. http://www.youtube.com/watch?v=N3Uv14Afr-E
